Ford Built Tough Test
When we asked for people to torture the new, aluminum-based design of the Ford F-150, we had 10,000 entrants before we paid for any media. If that doesn't prove we're a country full of sadists, I don't know what will.
Recruitment Video
Recruitment Website
Long-Form Videos
When we asked for people for ideas on how to torture the new, aluminum-based design of the Ford F-150, we had 10,000 entrants before we paid for any media. If that doesn't prove we're a country full of sadists, I don't know what does.